Digital media is expanding at a staggering pace of 47.5%, higher than any other advertising medium. The consumption of digital has not only changed the way consumers communicate, but also brought about a change in marketing approach. It has opened new opportunities and challenges for marketers. Digital media allows for search and display features, and can target the relevant audience with a measurable ROI. As a result, digital marketing has become a core marketing strategy for brands to reach out and engage with consumers.
This surge in new marketing strategy has given rise to an increase in demand for digital marketing experts. While brands strive to maintain market leadership, they are constantly searching for skilled professionals who understand the intricacies of marketing on the digital medium.
WMA’s Advance Diploma in Digital Marketing helps participants integrate technology, business and marketing skills with digital marketing methods. It encourages the young talent to implement new digital marketing methods from various spectrums as SEO, SEM, Social Media Marketing, Mobile Marketing, Analytics, Online Reputation Management and Media Planning. This program will enable the participants to leverage digital marketing strategies effectively and gain a competitive advantage in businesses as well as their career.
Who is it for?
This part-time program is devised for working professionals who wish to hone their skills in digital marketing and give their career a boost. The program will suit anyone whose responsibility in organization is to develop and implement online strategy. Entrepreneurs who want to maximize online channels to grow their business as well as individuals looking to make a shift to a career in Digital Marketing can benefit from this program.
Eligibility: Graduate in any stream
Advance Diploma in Digital Marketing (ADDM)
Duration: 6 months (Part-time, Only on Saturdays)
- Saturday batch hence can be in sync with career or studies.
- Faculty from the industry
- Projects and practical assignments
- Sharpen your skills
- Widen your career prospects
Module 1: World of Marketing
Module 2: Introduction to Traditional forms of Advertising Media
Module 3: Advent of Digital Media & Marketing
Module 4: Consumer Online Behaviour & Buying Process
Module 5: Digital Media Planning & Buying
Module 6: Search Engine Optimization
Module 7: Content Development Process
Module 8: Digital Data Analytics
Module 9: Social Media Marketing
Module 10: Online Reputation Management & Social Media Monitoring
Module 11: Digital Marketing Strategy & Campaign Planning