With over 1 billion global users, digital media has revolutionized the way world communicates. People are consuming digital and brands are recognizing the importance of going digital. Businesses, old or new, are changing their business models today to go online and beefing up their marketing strategies with digital being the core driver.
There are several factors contributing to digital becoming the first choice for marketers. An email campaign or a simple social media campaign can convey the brand message to a targeted audience far more cost-effectively as compared to a print or a TV ad. Moreover, an online campaign can be easily tracked, monitored and analysed to determine its success. Digital helps generate a steady flow of relevant audience that converts into leads & sales and hence delivers higher ROI on marketing investments.
Be it customer response rate or real time metrics, digital medium also provides a perfect platform to generate relevant data for customer research. Through social media and online communities, independent or brand-induced, consumers aren’t just accessing information, but generating it, any time and from anywhere. A lot of this information, in the form of testimonials, from actual consumers of products and services, helps earn people’s trust in brands, more than ever before.
Digital marketing today, helps businesses generate higher revenues. According to Google, companies using digital marketing strategies have 2.8 times better revenue growth expectancy. With more businesses joining the digital bandwagon, an even higher growth rate will not be a surprise.
With brands putting more focus on Digital marketing, the demand for digital skills is higher than ever before, which can be filled if the right education and grooming is provided to individuals looking to make an impact in today’s digital age. WMA aims to kickstart the professional lives of young leaders in digital marketing, the career of tomorrow!