Welcome to World Media Academy, Mumbai!
14 years ago, Greycells Education Limited, started with a vision – to educate young individuals for the entertainment industry. The vision led into delivering marketing communications talent for the Media and Entertainment sector, through the EMDI Institute of Media and Communication, and has since then groomed more than 7500 young leaders, several of whom are now at the upper echelons of advertising, PR and event management organisations. We’re now evolving our vision at EMDI to train and develop Integrated Marketing Communications specialists, who can combine both traditional and modern marketing strategies that convey a unified message to all stakeholders of the brands.
A big development that we all have seen in the past few years is the emergence of digital medium as a means of communication, through the multitude of digital devices accessible to consumers today. The first medium accessed by an average consumer today is not a newspaper or a television set, but a mobile phone. From mass media, we’re now moving towards one-to-one media. This digital shift is resulting in marketing communications taking significant leaps in the way consumers are approached and persuaded through the various digital touchpoints. The digital revolution has led to a plethora of opportunities for marketers and thus the need for the right talent to deliver higher returns on marketing investments through digital has exponentially increased.
At WMA, we hope to bridge the need gap by taking stock of the industry requirements and the nuances of digital technologies, to bring together a talented bunch of young leaders who can make a significant impact on the future of digital marketing communications. The course curriculum is developed in close conjunction with the industry experts, and delivered by a highly competent set of experienced industry professionals who have seen the onset of the digital era and are continuously seeking fresh insights by delving deep into the digital consumer’s mind.
I welcome you all to WMA and wish that you’re able to achieve significant success in the digital age through the quality of mentorship and experiential learning that you receive with our courses.
– Bela Desai (Promoter Director – Greycells Education Limited)