Digital media ecosystem has been growing steadily over the last few years. Consumers have taken to internet not only for information but also for entertainment, news and shopping. Mobile internet users in India are expected to reach 371 million by mid-2016. Smartphones have provided an imperative medium to penetrate into the rural areas. This increased access to digital devices has changed the consumer behavior, providing vital insight for the brands, and has forced advertisers to use digital channels for marketing campaigns aggressively.
E-commerce too is growing at a fast pace with the advancement in digital technologies. Big players like Amazon, Flipkart and Snapdeal are adapting a new approach to leverage technology to reach consumers, and accelerate business volume. This need to sustain market leadership has in turn led to a surge in demand for professionals who understand e-commerce customer requirements, market potential and can manage corporate affairs in a dynamic virtual setting. Brands, therefore, are constantly seeking digital marketing managers who combine marketing communications expertise with the understanding of the e-commerce sales process.
WMA’s Post Graduate Diploma in Digital Marketing & E-Commerce is designed to plug the need gap and provide hands on experience and prepare young individuals for jobs in emerging field of digital marketing and e-commerce. The program aims to nurture the young talent into future managers with leadership abilities and creative mindset.
Who is it for?
If you are a graduate and digital media savvy, the post-graduate diploma is for you. Entrepreneurs wanting to grow their business or professionals wanting to hone their digital skills can also join this programme.
Eligibility: Graduate in any stream
Post Graduate Diploma in Digital Marketing & E-Commerce (PGDDMEC)
Duration: 6 months
- Specialization towards the end of the course
- Interactive classroom sessions
- Projects and practical assignments after each module
- Guaranteed Internship and 100% placement assistance
- Faculty from the industry
- Facilitation of Google Adwords Certification
- Work on Live Projects
Module 1: World of Marketing
Module 2: Introduction to Traditional forms of Advertising Media
Module 3: Advent of Digital Media & Marketing
Module 4: Consumer Online Behaviour & Buying Process
Module 5: Digital Media Planning & Buying
Module 6: E-Commerce Marketing
Module 7: Search Engine Optimization
Module 8: Content Development Process
Module 9: Digital Creative Conceptualization
Module 10: Digital Data Analytics
Module 11: Social Media Marketing
Module 12: Online Reputation Management & Social Media Monitoring
Module 13: Digital Marketing Strategy & Campaign Planning
Trimester 2: Specialization
Module 1: Search Engine Optimization (SEO)
Module 2: Media Planning & Buying (PPC, Google Adwords, Display Marketing & Social Advertising)
Module 3: Social Media Marketing (SMM)
Trimester 3: Internship